FMC News

FMC Corporation and Nicholson Kovac Honored at 2009 Best of NAMA Awards


May 21, 2009

PHILADELPHIA, PA. – May 21, 2009FMC Corporation and its long-time marketing communications agency partner Nicholson Kovac, Inc. earned four Best of NAMA Awards at the 2009 National Agri-Marketing Association (NAMA) Conference in Atlanta, Georgia. The National NAMA awards are considered to be the highest award for excellence in agribusiness marketing communications. 

The Best of NAMA Awards are sponsored by the National Agri-Marketing Association, and chosen by a panel of 18 NAMA national judges. NAMA is the nation’s largest professional association for marketing and agribusiness professionals. Winning entries in 2009 were selected from among 454 entries that qualified for the national awards.

FMC Corporation and Nicholson Kovac were national finalists in 14 total national award categories.  The pair received first place awards in:

  • Direct Mail for their three-dimensional, farmer-directed mailing to the top 25 United States potato growers to build awareness and consideration of the FMC Potato Portfolio
  • Corporate Identity for creating an identifying logo for Cadet® herbicide
  • Media Relations for the FMC Potato Portfolio media kit
  • Persuasive Writing for a feature story communicating the important role of Furadan® 4f insecticide/nematicide in the Nebraska corn production industry

FMC Corporation was one of only three client companies to earn four or more national Best of NAMA Awards. Nicholson Kovac was one of only seven agencies nationwide to win four or more first place Best of NAMA Awards. FMC/Nicholson Kovac also won two Merit Best of NAMA Awards in the categories of Technical Writing and Radio - single ad. 

About FMC
FMC Corporation is a diversified chemical company serving agricultural, industrial and consumer markets globally for more than a century with innovative solutions, applications and quality products. The company employs approximately 5,000 people throughout the world. The company operates its businesses in three segments: Agricultural Products, Specialty Chemicals and Industrial Chemicals.

About Nicholson Kovac, Inc.
Nicholson Kovac, Inc., an integrated marketing communications company, is counted among the top independent advertising agencies in the country and serves national and global brands.  At the heart of Nicholson Kovac's work is Relevant IngenuitySM, a proprietary process of discovering the relevant issues long before the search for creative solutions begins.  The result is smarter, more efficient communications that deliver measurable results for clients.

 

Safe Harbor Statement under the Private Securities Act of 1995:Statements in this news release that are forward-looking statements are subject to various risks and uncertainties concerning specific factors described in FMC Corporation's 2008 Form 10-K and other SEC filings.  Such information contained herein represents management's best judgment as of the date hereof based on information currently available.  FMC Corporation does not intend to update this information and disclaims any legal obligation to the contrary.  Historical information is not necessarily indicative of future performance.

Always read and follow label directions. Furadan is a restricted use pesticide. Cadet is not registered for use in California. FMC, Furadan and Cadet are trademarks of FMC Corporation. © 2009 FMC Corporation. All rights reserved.
FMC 2462 05/09

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